2020 - 11-D Marketing

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11 Sep: Digital Marketing at the Heart of Business Strategy During COVID-19

For most small local businesses, COVID-19 has resulted in strenuous times, pulling a rug from under their feet. An era of masks, political upheaval, and uncertainty have forced many businesses and organizations to go under, or barely afloat.

By Denisse Hispanic Marketing

15 Jul: My 5 Favorite Ways to Optimize Content for the Hispanic Market

In recent months I have noticed and followed the hot topic of content creation for the Hispanic market in the United States. This seems to be taking place thanks to recent shifts on Google algorithms that are asking for better online content, instead of artificial SEO. As the latest Portada issue explains, these changes in algorithms emphasize the need for unique and high quality content, especially for the Hispanic market, which is definitely underserved. Algorithms won't forgive thin content, or over-stuffing anymore, and companies are now taking action on what seems to be the perfect opportunity to create great content for this consumer.

By Denisse SEO

01 Jul: 3 SEO Factors to Consider for Business Websites

There are several factors to consider when building a website for your business. An easy to use navigation bar, a mobile friendly page, and useful contact information are some of the basics when building your presence online, but will your audience find your business easily? This is when Search Engine Optimization comes into place. Search Engine Optimization or SEO is the process of optimizing your website to appear on search engines top pages and turn visitors into customers. Major commercial search engines such as Google, Yahoo, and Bing can effectively route traffic to your site and potentially turn visitors into customers if you build your site with SEO in mind. So how do you turn SEO into your new marketing strategy? There are a few key best practices to keep in mind while creating or updating a business site.