Branding Your Health and Wellness Business Through SEO
As a business owner you want to share your health and wellness knowledge with your customers and inspire them to try new ways to stay healthy. You have found your passion and turned it into a business through self-dedication and hard work and now you have realized the importance of having a web presence and using SEO to reach your ultimate consumer. But, where to start? Well, today we will give you some tips to maximize your outreach using search engine optimization techniques on your wellness website.
Previously, we had discussed what search engine optimization is, but let’s refresh your memory. Search Engine Optimization or SEO is the process of shaping your website to increase relevance on top page searches and turning visitors into customers. This means major commercial engines such as Google or Bing effectively route traffic to your site based on the level of relevance your website/content has. One key point that was highly mentioned was the importance of knowing who your audience is and focusing on it, including their utmost needs.
Remember, narrowing your target audience is a key part of creating a business that will thrive. The more in detail you know your audience the better information you can gather to suit their needs and wants. Therefore, keep in mind these steps to maximize the outcome of your content.
Below is a list of 4 key steps to focus on:
1. Keep it Simple
Many health and wellness websites provide full articles for their audience to read in order to answer one simple question. Does the article create an interest in the visitor to come back and read more articles by this site? The answer is not very often. Visitors want simple concrete answers to their questions, especially if they are looking for long tail questions. Long tail questions are questions including the subject and detail information about their interest. For example, if someone wants to know the amount of sugar an energy drink contains, they would receive an exact answer by searching the long tail question; “How much sugar does an energy drink contain?” instead of searching energy drink ingredients.
This does not mean that you must limit yourself to focusing only on the audience that is seeking the answer to that question. This means that you must focus on creating content that satisfies their needs and sparks interest on other subjects such as healthier options such as smoothies or foods. By fostering this interest, you open the door to the possibility that they will click on other links provided on your website. Therefore, when you are creating content for your website, remember to keep it simple, by asking the questions that are relevant to your audience and answering them in a concrete way that finishes with relevant information that might spark further interest.
2. Use Relevant Keywords
The health and wellness community has exploded during the last few years. Restaurants and retailers are taking notice and adding healthier options to their menus and offers. Coaches and self-help gurus are blogging and sharing their stories, their videos, and workshops. This means your business will be competing with other information that already exists on the Internet. So, how do you differentiate yourself from the competition? There is no doubt you can answer specific questions that may or may not haven been provided before. This means you need to stand out from the rest because in a pool filled with links providing the same questions and answers, you must differentiate yourself by working on your keywords.
Search Engine Optimization or SEO focuses on how many times a word is mentioned in content, how relevant it is and its quality. Before you choose the tittle of your article, link or website think about your customers. What words are related and most commonly used while discussing this subject? Do these words describe your company or business? Once you have gathered the words and have chosen the main keywords compare them to your tittle. Do they make sense to what you are trying to accomplish?
Looking for keywords on google keyword tools or other SEO helpers will enable you to hone in on your best wellness keywords.
3. Try New Content
Don’t be afraid to try new ways to engage your audience. Your website revolves around health which revolves around finding new ways to not fall into a routine, so why do you? Think of new ways to mention recipes, exercises, products, etc. Once in a while you can try recording a video of yourself or someone following step by step your recommendations or past experiences. Think of testimonials from customers, who changed their lifestyle or pictures with a before and after.
4. Monitor Your Content
Monitoring your website and how each post is doing will become your best friend. In order to track your success on your business, you must set yourself with some realistic goals. For example, you might want to set a number of how many views your new post has in a matter of time. This will guide you to what your audience reacts best too. Therefore, don’t be scared to try something new to reach new viewers, just keep track of each one.
Above all, you must also remember your content does not depend solely depend on SEO, your content depends on your audience. Write for your audience. This is a long-term strategy and not a change you will witness overnight, but working on creating content that appeals to your audience will enable you to establish a reputation for good content and people will come back for more. Remember, keep it simple, include specific wellness keywords, try new content, and keep track of your content.