In today’s online marketing and social environment, small businesses must create opportunities to connect to their customers or run the risk of losing an important relationship. Many times, owners and marketing coordinators receive conflicting information from different places about what to do, how often to post, and what’s important in posting. Today, we just have 3 quick tips to keep your social media awareness and actions sharp:
1. Be Consistent
You must be consistent when posting on any social media sites. This creates the exposure needed for your customers to see what your business has to offer. The more you post content that your audience needs, the likelier you will see an increase in new customers.
Consistency can be posting a few times a week, but if posting daily is a possibility, then it’s highly recommended. The goal is to engage with your returning customers along with your new customers. These posts should be short and to the point. We don’t want to lose our customers’ attention. Try to post at the same time daily.
In addition, the content that you share on social media must be consistent and reflect your image and brand. Whether you want to stay on a trendy kind of post or a more sophisticated approach. Either is fine as long as you stay consistent with the style. You can implement a few short videos, or polls to interact with your customers, as long as they follow the same theme and communication style. Getting feedback from the consumers is a great way to know what they need and when and how often to post it.
If you are a restaurant owner, then be consistent about posting delicious dishes consistent with your cuisine, the ambiance, and perks your customers may get when they order from you or show up to your place. Take inspiration from your type of food, your decorations, and your people.
If you are a hairstylist that focuses on glamorous haircuts and color, then post beautiful pictures of your creations, add your logo to your photos, and perhaps you may show a how to video. People love HOW-TOs.
If you are a financial advisor, post a consistent stream of facts, current events, and things your customers need to prepare for. Focus on a specific market, such as professional women 35+ with an income of 50K + and share posts that speak to them.
2. create a Connection
Social media isn’t just about creating revenue for your business, it’s way beyond that. The content you share on social media needs to be relevant material that will interest your consumer. When you gain your audience’s attention and interest. This becomes a very valuable connection between both parties. If you already have established a great connection with the customer, it’s important to be open to ideas or suggestions from the consumer. You can get a better understanding of how to better serve your customers when you chat with them online. Be attentive to comments and timely with your responses. Engaging with the customer about their experience, good or bad, lets them know they are valued. Address any issues with customers as promptly as possible based on the feedback.
Many times, some of that feedback is not so positive. Customers may have experienced bad services, slow service, or a product that didn’t meet their expectation. It is important to stay neutral and not feel attacked by suggestions or negative feedback. An important step you can take to remedy that feedback is to answer in a timely manner, address and fix the issue and try to change the venue of the conversation to off the social media platform. If the customer then feels that their concerns have been addressed, then they can edit their review or post if they like.
3. Set Goals for business based on the Best Platform for you
Now that you know how important it is to be consistent with your social media posts and the interaction with your customers. You must also think about setting formal goals for your social media content that align with goals for your business. If your goal is to create awareness, define what that looks like on Facebook or Instagram. Does that mean that you will need to have 1000 followers? 20,000 followers? and also figure out what they must do there. Does this include liking your page? sharing content?
Related to those goals, know which platform works best for the type of audience you are targeting, and which can deliver those goals for you. If you are targeting businesses, perhaps you might want to use LinkedIn. If you are targeting Z-geners, then you might want to use Snapchat or Tik Tok. Wherever your audience is, go there!
We hope that with these 3 quick tips you can have a much needed reminder on what is important while managing a social media campaign. Remember, be consistent, create a two way connection and set goals based on the platform you are using.