Welcome to an exhilarating journey through the Social Media Edge for Entrepreneur Series through El Paso’s SBDC! In this dynamic…
Recently, I was sitting in a zoom meeting with an advertising agency leader whom I was asked to work with…
In Her Element Foundation is hosting its 2nd Annual ¡Si Se Puede! National Hispanic Summit – Un Nuevo Asiento…
Highlighting best practices for social media planning for small businesses. This includes the importance of planning, elements of planning, social media audit, SWOT, target and personals, goals, strategies and platforms, content and ROI among others.
Let’s change the face of Valentine’s Day... Flowers and chocolates are not a thing of the past, but consumers are looking for new ways to celebrate this day. No matter what generation you fall under, celebrating this day can be with your significant other, family, friends and our beloved pets. Valentine theme sales and promotions are what our audience seeks. We must highlight all the important relationships people have. Reaching our audience in a fun and memorable way will impact their experience.
Pay per click is an online form of advertising, where you can run ads on different platforms like Google. PPC allows traffic to your website as well as potential customers. When people are inquiring about a service or product, they will go into search engines like google to learn more about their options and find what meets their needs. There are different forms of PPC. You have search ads, video ads, shopping ads, e-mail ads, etc. A few examples of ad networks are Facebook ads, LinkedIn ads, twitter, and amazon. Google is for the most part the first point of action for business due to its biggest window for audience and potential customers. Google Ads gives the ability to run ads, video ads on YouTube, and even Gmail ads. This is the most common way to use PPC. It provides your business the opportunity it needs to create success.
Businesses are taking a new approach in expanding to new markets. Adding a target where you service new customers is important for growth. Geographic expansion works well for any business. Franchising is a different approach where business owners expand without much risk. Here are some important elements to help you get on your way to success.
Content Marketing works by providing readers with information and useful tools that give them an insight into your business. Using blogs, videos, infographics and social media posts helps grasp your customer’s attention and brings them closer to a future sale. Being creative and sharing material helps stimulate the interest in your services or products. You must enrich your content to the needs of the customer. Being unique can attract your reader more than reading 10 blogs with the same approach.
When looking for a trustworthy SEO company, experience and knowledge are the strong connection between a marketing company and the business owner. When doing a google search, most searchers will not go past the first page of results. That is why implementing Search Engine Optimization (SEO) into your business is an important tool. Working to place your company at the top of the list is the goal. Here at 11D Marketing we look to raise the amount of traffic that reaches your website. In return, this creates a positive result in revenue. Companies require a well-built presence on the web. It’s the best form to engage with consumers. SEO works effectively with what customers are searching for. Google search dominates with 88% of desktop searches while mobile is at 96%. This makes SEO the important tool any company needs to focus on. Building a company website and creating the traffic required for success is a must in this new era…
In today's online marketing and social environment, small businesses must create opportunities to connect to their customers or run the risk of losing an important relationship. Many times, owners and marketing coordinators receive conflicting information from different places about what to do, how often to post, and what's important in posting.
For most small local businesses, COVID-19 has resulted in strenuous times, pulling a rug from under their feet. An era of masks, political upheaval, and uncertainty have forced many businesses and organizations to go under, or barely afloat.
In recent months I have noticed and followed the hot topic of content creation for the Hispanic market in the United States. This seems to be taking place thanks to recent shifts on Google algorithms that are asking for better online content, instead of artificial SEO. As the latest Portada issue explains, these changes in algorithms emphasize the need for unique and high quality content, especially for the Hispanic market, which is definitely underserved. Algorithms won't forgive thin content, or over-stuffing anymore, and companies are now taking action on what seems to be the perfect opportunity to create great content for this consumer.
There are several factors to consider when building a website for your business. An easy to use navigation bar, a mobile friendly page, and useful contact information are some of the basics when building your presence online, but will your audience find your business easily? This is when Search Engine Optimization comes into place. Search Engine Optimization or SEO is the process of optimizing your website to appear on search engines top pages and turn visitors into customers. Major commercial search engines such as Google, Yahoo, and Bing can effectively route traffic to your site and potentially turn visitors into customers if you build your site with SEO in mind. So how do you turn SEO into your new marketing strategy? There are a few key best practices to keep in mind while creating or updating a business site.
As a business owner you want to share your health and wellness knowledge with your customers and inspire them to try new ways to stay healthy. You have found your passion and turned it into a business through self-dedication and hard work and now you have realized the importance of having a web presence and using SEO to reach your ultimate consumer. But, where to start? Well, today we will give you some tips to maximize your outreach using search engine optimization techniques on your wellness website.
Fútbol is a particularly strong sport around the world, especially among Hispanics. A new sport though, seems to be capturing the heart of Hispanics: American Football. Recent polls conducted by ESPN have revealed that the NFL has approximately 25 million Hispanic fans, an amazing figure for this sport. Nielsen has also determined that during the 2012 and 2013 Superbowls the highest Hispanic fan was attending and watching the games including the regular seasons. So are Hispanics leaving Fútbol behind for the new Football?
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