Pay per click is an online form of advertising, where you can run ads on different platforms like Google. PPC allows traffic to your website as well as potential customers. When people are inquiring about a service or product, they will go into search engines like google to learn more about their options and find what meets their needs. There are different forms of PPC. You have search ads, video ads, shopping ads, e-mail ads, etc. A few examples of ad networks are Facebook ads, LinkedIn ads, twitter, and amazon. Google is for the most part the first point of action for business due to its biggest window for audience and potential customers. Google Ads gives the ability to run ads, video ads on YouTube, and even Gmail ads. This is the most common way to use PPC. It provides your business the opportunity it needs to create success.