Pay per click is an online form of advertising, where you can run ads on different platforms like Google. PPC allows traffic to your website as well as potential customers. When people are inquiring about a service or product, they will go into search engines like google to learn more about their options and find what meets their needs. There are different forms of PPC. You have search ads, video ads, shopping ads, e-mail ads, etc. A few examples of ad networks are Facebook ads, LinkedIn ads, twitter, and amazon. Google is for the most part the first point of action for business due to its biggest window for audience and potential customers. Google Ads gives the ability to run ads, video ads on YouTube, and even Gmail ads. This is the most common way to use PPC. It provides your business the opportunity it needs to create success.
A campaign is created where you will have different groups, like ads and keywords. Keywords are what generates an ad to appear on google. When searches are being made, the keywords entered are matched with differed ads. The following are some of the match types that can be used.
- Broad match: this includes any misspellings, related searches, or anything similar to the search.
- Broad +Match +Modifier: triggers search with words including a plus symbol in front.
- Phrase Match: This option shows any ads that include extra words before or after the keyword.
- Exact Match: Shows exact keyword or close variations.
PPC has been reliable and profitable for businesses whom search for quality traffic. PPC reaches your target audience when you grant access to demographics, location, and the use of keywords. This tool gives you the ability to create an awareness for your business. PPC then creates profit for your business, which will in return create an impact in advertising.