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Social Media Edge for Entrepreneurs – 5 Week Series


Welcome to an exhilarating journey through the Social Media Edge for Entrepreneur Series through El Paso’s SBDC!

In this dynamic 5-week workshop series, we will dive deep into the realm of social media to equip you with the tools and strategies you need to supercharge your business game. Say goodbye to mere awareness-building and hello to tangible sales growth and an irresistible brand presence!

Here is the lineup:

Week 1: Introduction to Social Media + Social Media Planning Let’s kick things off by understanding the evolution of communication and the pivotal role social media plays in today’s digital landscape. We’ll delve into crafting a comprehensive social media plan tailored to your business goals, ensuring every post and interaction propels you toward success.

Week 2: Platform Overview + Mastering Key Platforms Get ready to explore the powerhouse platforms of Facebook, Instagram, YouTube, TikTok, LinkedIn, and more. From understanding their unique features to leveraging their algorithms, we’ll equip you with the knowledge to dominate each platform and reach your target audience effectively.

Week 3: Content Marketing + Crafting Your Brand Identity Content is king in the realm of social media, and we’re here to help you wear the crown with pride. Discover the secrets of creating compelling content that resonates with your audience and reinforces your brand’s identity, charisma, and image.

Week 4: Social Media Management Tools + Analytics Multiple social media handles can quickly become overwhelming without the right tools in place. Fear not! We’ll introduce you to a plethora of management tools designed to streamline your workflow, enhance engagement, and provide valuable insights through analytics.

Week 5: Social Media Advertising + Fine-tuning Your Strategy Ready to take your business to new heights with targeted advertising campaigns? We’ll guide you through the key components of successful social media ads, from setting objectives to crafting captivating content that drives conversions.

Exercises: Throughout the series, you’ll engage in self-assessments, hands-on activities, and real-world simulations to reinforce your learning and put theory into practice. By the end, you’ll feel confident navigating the social media landscape like a seasoned pro.

Workshop Structure: Each workshop is meticulously crafted to provide an overview, set clear goals, and deliver actionable insights through interactive discussions and activities. Expect to walk away with practical skills you can implement immediately.

Resources: As part of the series, you’ll gain access to a treasure trove of resources, including social media plan frameworks, comprehensive study guides, bonus video content, and personalized consultations with our expert instructors.

Benefits: By mastering social media, you’ll optimize your profiles, refine your content strategy, and elevate your sales techniques to drive unprecedented growth. Plus, you’ll gain the satisfaction of knowing you’re staying ahead of the curve and outshining even your tech-savvy offspring!

Social Media Marketing Plan: Attendees will leave with a robust marketing plan tailored to their business, armed with the knowledge and confidence to execute it effectively. Consider this your roadmap to social media success!

Metrics/Milestones: Our goal isn’t just to educate; it’s to empower. We aim to train 25 forward-thinking entrepreneurs who will revolutionize their businesses with strategic social media prowess. Through surveys and follow-ups, we’ll track your progress and celebrate your achievements along the way.

Series Evaluation: Your feedback is invaluable to us. We’ll continuously evaluate and refine the program based on your insights, ensuring each iteration of the Social Media Edge Series surpasses the last.

Are you ready to unleash the full potential of your business through the power of social media? Join us on this transformative journey and watch your entrepreneurial dreams take flight!

Class format: Hybrid


Investment: $150


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