Our team developed a strong, culturally sensitive outreach strategy built around digital visibility, trust-building, and streamlined patient access. This included two fully redesigned websites (TelePrEP.org and BorderAIDSEP.org), targeted SEO, social media and app-based advertising, bilingual content creation, and an automated appointment-setting system to ensure patients could easily connect to the clinic.
A blended digital and traditional media campaign amplified the message across multiple cities, breaking cultural barriers and driving measurable growth for the program.
Billboards:
Ads:
Results:
• 10 billboards across 10 cities, generating 1,000,000+ traffic views
• 1,000%+ increase in website traffic for Teleprep.org and BorderAIDSEP.org
• 1,100,000+ ad impressions across Facebook, Instagram & Grindr
• 300 new inquiries generated
• 200+ patients successfully connected to the PrEP clinic
• Significant patient growth achieved despite cultural and community-level stigma
Through strategic messaging, modern design, and community-aware marketing, 11-D Marketing helped Centro San Vicente and BorderAIDS bring critical TelePrEP services to more individuals who need accessible, preventive care.
